When designing products, I want to learn more about what makes us humans tick, what better place to start than with the brain. I’ve created Pathways to give you (and me) a glimpse into the power of understanding the human brain when designing a product or service.

In this series I examine behavioural biases and break down examples of products and services that have applied it effectively.

Are uncompleted tasks giving you a headache?

Before we begin, let me ask you something. Is there a task that is weighing on your mind? Perhaps you need to go and buy an anniversary card for your partner or maybe…


The ability to understand human habits is a powerful tool in the world of design — not only in the discovery phase, but throughout the product or service lifecycle.

In this article, I’ll explore what motivates people to form new, positive habits. And to help you understand your own customers’ motivations, I’ve included a Trello template — on the house.

Do you know why you just opened Instagram while your friend was talking to you? Probably not. Habits are so deeply ingrained that we often don’t realise we have them.

Our habits have become important to companies — especially ones…


Are you motivated by what others think about you? Do you donate to charity because it’s a good thing to do, or because to be seen to donate by others feels good? If your mental self-protection strategies are working, you’ll definitely think it’s the former but you may feel an unconscious itch which worries about it being the latter. In this post, I consider what really motivates human actions, look through research into human behaviour and see how little words like ‘thank you’ can have a large effect.

Acting in a selfless manner certainly makes us feel good, but research…


In this two part series, I will guide you through the steps to creating not just the right prototype, but a great product.

This is part Two in a three part series, you can read part one here.

Storyboard with key Touch-points along with the persona for reference

What is prototyping about?

There is often a big misconception that prototypes are finished products. But this is not the case, we believe in the power of tangibility. Prototypes are tools to learn and advance ideas, they reveal so much that mere theory cannot.

“Don’t think of it as failure, think of it as designing experiments through which you’re going to learn” — Tim Brown, CEO, IDEO

When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this often…


In this two part series, I will guide you through the building blocks to creating not just the right prototype, but the foundation of a great product.

Presenting prototypes and concepts in one of our workshops

What is prototyping about?

There is often a big misconception with clients and partners that prototypes are finished products. But this is not the case, we believe in the power of tangibility. Prototypes are tools to learn and advance ideas, they reveal so much that mere theory cannot.

“Don’t think of it as failure, think of it as designing experiments through which you’re going to learn” — Tim Brown, CEO, IDEO

When prototyping, we fail early and often. We can spend a surprising amount of time not knowing the answer and this is often uncomfortable. But we still crack on and forge ahead.

During…


Make something awesome in 5 days.

The aim of Lab Rats is to challenge teams of passionate and motivated students to create an awesome digital product in just 5 days.

labrats.etchuk.com

During these 5 days you’ll explore deep insights, so that you can approach problems differently and solve them in new and innovative ways.

You’ll have all the resources Etch has to offer at your fingertips to stimulate your creativity. This includes the incredible team at Etch. …


One of many Fjord’s on the drive back to Stavanger from Hovden.

This article I’m going to split this into two parts. First part will be a bit of personal reflection and the second will be me explaining why I think travelling can help you as a designer. (With some panorama pictures in-between)

Part 1; Personal reflection

I’m currently sat in a departure lounge in Vienna looking back on the last few days. It’s lead me to feel a bit ambivalent. That’s not to say I didn’t enjoy myself, it’s completely the opposite!

I’ve seen amazing sites, met some wonderful people (I had to explain what being part of a Behavioural Design team is about a…


That’s right, I said it. And I’ll tell you why…

Okay, cards on the table, I mean the title ‘UX Design’. It encompasses so much it’s difficult to explain exactly what it is (Unless you’re wikipedia). It even goes by other names like “Customer Experience Design” which just confuses the situation more. Argh!

I feel that while some people still don’t fully understand it, everyone is a UX Designer. I mean, who hasn’t said;

“OMFG, this is so annoying to use!!”

You are analysing the user experience and know how it could be better. Well done! You’re on your way to becoming a UX Designer.

So you might be asking…


I’ve spent the last 5 years using Photoshop for my designs, little did I know Sketch, a new intruder trespassing in my workflow, would change the way we worked. I frequently read recommendations in blogs and in my Twitter feed, so, we thought it crazy that we hadn’t tried it before. So myself and Chris spent an afternoon using it to see what the fuss is about.

Initially, upon opening sketch, things were daunting and slightly scary… It’s a native Mac app so is utilitarian in appearance (beneficial in many ways) and just creating a mask for an image took…

Matt Jackson

Senior Product Designer at Zoopla, where I design for Humans, not users. Creating experiences that consider how we really interact with the world around us.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store